Onitsuka Tiger Unveils DENIVITA Campaign with TWICE's MOMO as Brand Ambassador

## Onitsuka Tiger's DENIVITA Campaign: A Blend of Heritage and Contemporary Style Japanese footwear powerhouse Onitsuka Tiger has unveiled its brand-new DENIVITA campaign, showcasing a vibrant and energetic collection that reflects the label's vision for everyday denim pieces. The campaign features global K-pop icon and brand ambassador MOMO of TWICE, who brings the collection to life with her signature cool-girl aesthetic. The DENIVITA collection is a perfect blend of heritage and contemporary style, with a vintage-inspired lineup that bridges traditional craftsmanship and modern streetwear. The range includes black denim made in Japan, hand-printed T-shirts individually crafted by artisans, and a soft, lilac over-dyed drawstring look. The collection also features a mix of edgy streetwear and sleek footwear, with jackets, T-shirts, oversized pants, and more in a dreamy color palette filled with beautiful shades of purple, green, and blue alongside Japanese denim. ## Footwear at the Heart of the Collection The footwear is where the DENIVITA collection truly comes to life, with updates to some of Onitsuka Tiger's most beloved silhouettes. The MEXICO 66 SQUARE BOOTS, MEXICO 66 SQUARE, MUDELLE, and the MEXICO 66 SEREZA are just a few of the iconic styles that have been reimagined for the collection. Each pair is a testament to Onitsuka Tiger's pursuit of "new luxury" through hidden technological innovation and meticulous Japanese craftsmanship. ## Availability and Brand Ambassador MOMO The DENIVITA collection will be available to purchase soon on the Onitsuka Tiger website and select retailers. As the brand ambassador for Onitsuka Tiger, MOMO effortlessly elevates the collection with her signature style and charm. With her global appeal and influence, MOMO is the perfect fit for the brand, bringing a fresh and modern perspective to the world of Onitsuka Tiger. The DENIVITA collection is a must-have for anyone looking to upgrade their wardrobe with a touch of Japanese style and sophistication. With its blend of heritage and contemporary style, this collection is sure to make a statement and inspire vibrant, energetic living through everyday denim pieces.