Chopova Lowena Opens First London Store
London fashion label Chopova Lowena opens its first independent store in Bethnal Green, launching a special Clubhouse capsule collection for the opening.
Chopova Lowena has opened its first owned retail store in Bethnal Green, East London. The brand, founded by Emma Chopova and Laura Lowena nearly a decade ago, launched the space on August 27, 2026.
Dubbed the Chopova Lowena Clubhouse, the new store features a mascot named Petal to greet visitors. The interior design continues to explore Emma Chopova's Bulgarian heritage, incorporating vintage tapestries and folktale characters. The furniture was created in collaboration with David Pringle, with light fixtures from Saelia Aparicio and vases by Alake Shilling.
Clubhouse Capsule Collection
To celebrate the store opening, the brand has launched a special Clubhouse capsule collection. This collection introduces the Petal mascot through a range of merchandise including T-shirts, camouflage bandanas, stickers, and caps.
Store Design and Collaborations
The interior of the Chopova Lowena Clubhouse reflects the brand's signature aesthetic. The design incorporates elements from Emma Chopova's Bulgarian heritage, such as vintage tapestries and folktale characters. Collaborations with artists and designers, including David Pringle for furniture, Saelia Aparicio for light fixtures, and Alake Shilling for vases, contribute to the unique atmosphere.
Other Fashion News
According to the source report from Dazed, other fashion developments occurred in the same week.
JW Anderson launched its Twisted Denim campaign, featuring actress Dree Hemingway and her partner Nick Delli Santi. The campaign visuals show the couple in an entangled embrace, matching the theme of the new denim collection.
Amiri unveiled its AW27 campaign, which spotlights its new Biscotto bag ahead of its official launch on September 3. The campaign celebrates the spirit of Laurel Canyon and is soundtracked by The Hellp.
The Victoria & Albert Museum in London announced a major retrospective dedicated to Freddie Mercury. The exhibition is scheduled to run from October 2026 to January 2027.
Danish label Samsøe Samsøe features model and TikTok star Madeline Argy in its latest campaign, photographed in New York by Justin Leveritt. Argy was announced as the brand's first-ever ambassador last year.
Calvin Klein has tapped singer Tate McCrae as the face of its latest denim campaign. McCrae follows other celebrities like FKA Twigs, Justin Bieber, and Bad Bunny in fronting campaigns for the brand.
The source also noted the launch of Dazed's Autumn 2026 issue, featuring North West, Ethel Cain, an exclusive look at GTAVI, and interviews with Rei Kawakubo and Matières Fécales.
