Editorial Policy

Blendandbuild publishes reference material about makeup technique and shade systems for the Asian market. It covers practical application for the face, eyes and lips, product ingredients and safety, and preparatory or removal steps. The site will not publish content related to betting, invented quotes, or details of a person’s private life. It will not present health, legal or financial advice as instructional content.

The site separates reporting from reference material. The News section contains time-bound reports on industry developments or product releases. All other sections, such as those on Technique, Ingredients or Shades, contain evergreen reference pages. These reference pages are built around core topics like specific products, brands, or makeup looks and are updated only when the underlying information changes.

Blendandbuild is committed to factual accuracy. Any claim that cannot be independently verified by consulting primary sources, such as official brand statements or peer-reviewed scientific literature, will not be published. If a common industry claim lacks verifiable evidence, the page will state this clearly rather than present the claim as fact.

All images used on blendandbuild are real photographs. Where an image credit is available, it will be displayed. The site will never use software-generated images of a real person’s face. Photographs are used for illustrative purposes only, to demonstrate technique, product application or shade comparisons.

Readers who wish to contact the editorial team, including to suggest a correction or raise a concern about content, can write to the published editorial email address. This address is listed on the site’s contact page.