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Shade Conversion Chart

A tracked shades dataset for our makeup coverage: what it measures, where the figures come from and when they were last checked.

Despite shade ranges expanding to 50 options, makeup artists report a significant shortage of cool-toned foundations for...

Cool-Toned Foundation Gap Persists in 2026

Despite shade ranges expanding to 50 options, makeup artists report a significant shortage of cool-toned foundations for medium to deep skin tones

2026-09-01
Fenty Beauty introduces its new Pro Filt'r Fluid Flex Natural Matte Longwear Foundation, available in 50 shades, with a...

Fenty Beauty Unveils Pro Filt'r Fluid Flex Foundation

Fenty Beauty introduces its new Pro Filt'r Fluid Flex Natural Matte Longwear Foundation, available in 50 shades, with a medium, buildable, skin-like...

2026-08-19
Barcelona-born eyewear label MELLER has partnered with London's All Points East festival as the event's official shades...

MELLER Teams Up with All Points East for Exclusive Eyewear Collaboration

Barcelona-born eyewear label MELLER has partnered with London's All Points East festival as the event's official shades for 2026. The limited-edition...

2026-08-19