Fenty Beauty Unveils Pro Filt'r Fluid Flex Foundation
Fenty Beauty introduces its new Pro Filt'r Fluid Flex Natural Matte Longwear Foundation, available in 50 shades, with a medium, buildable, skin-like finish.
The beauty world is abuzz with the latest release from Fenty Beauty: the Pro Filt'r Fluid Flex Natural Matte Longwear Foundation. This new foundation is the replacement for the brand's beloved original formula, which was recently discontinued.
The Pro Filt'r Fluid Flex Foundation has been developed over three years and engineered in Japan. It is said to resist oxidation, transfer, sweat, and humidity while delivering a medium, buildable, skin-like finish. Unlike traditional mattes, the formula is designed to move and stretch with the skin all day.
The foundation's formula includes Starfruit Extract, which helps to reduce oil and shine without disrupting its natural matte look. To ensure that everyone finds the right match, Fenty Beauty has rebuilt the original shade range from scratch, adding more neutral options that cater to different skin tones.
The new shade range includes options that lean cool, warm, golden, peach, or olive, depending on the individual's skin tone. To make it even easier to find the perfect shade, Fenty Beauty is introducing new virtual shade-matching tools.
## Key Features of the Pro Filt'r Fluid Flex Foundation
| Feature | Details | | --- | --- | | Formula | Resists oxidation, transfer, sweat, and humidity | | Finish | Medium, buildable, skin-like finish | | Movement | Moves and stretches with the skin all day | | Extract | Includes Starfruit Extract to reduce oil and shine |
The Pro Filt'r Fluid Flex Foundation will be available on Fenty Beauty's website starting September 4, with a retail price of $48 USD. With its innovative formula and extensive shade range, this new foundation is set to be a game-changer in the world of beauty.
Fenty Beauty's commitment to providing a wide range of shades that cater to different skin tones is a major step forward in the industry. The introduction of virtual shade-matching tools will also make it easier for customers to find their perfect match.
The Pro Filt'r Fluid Flex Foundation is a testament to Fenty Beauty's dedication to innovation and customer satisfaction. With its unique formula and extensive shade range, this new foundation is sure to be a hit with beauty enthusiasts everywhere.
In related news, Milk Makeup is bringing back its beloved Sticks collection.
