
PROYA Expands into US Prestige Skincare with Ulta Beauty Partnership
Chinese beauty brand PROYA partners with Ulta Beauty to launch in the US, marking a significant step in its international expansion strategy
Every Makeup story tagged Shades.

Chinese beauty brand PROYA partners with Ulta Beauty to launch in the US, marking a significant step in its international expansion strategy

Target Corporation reports stronger second-quarter 2026 results, with net sales rising 5.3% and comparable sales increasing 3.8%, prompting the retailer to raise its full-year sales and earnings outlook.

nounou, a British luxury swimwear brand, is pushing the limits of swimwear by creating pieces that can be worn beyond the beach.

The Danish brand has released a seven-piece capsule collection in collaboration with its ambassador and co-designer, Madeline Argy.

Barcelona-born eyewear label MELLER has partnered with London's All Points East festival as the event's official shades for 2026. The limited-edition collaboration features two distinct styles, each designed to handle all-day raving.

Fashion icon Quenlin Blackwell has joined Nike in a year-long partnership that blends sport, style, and culture. She will participate in the Nike After Dark Tour: LA 13.1 race on October 24, documenting her 12-week running journey while bringing her signature humor and authenticity to the brand.

Milk Makeup celebrates its 10-year anniversary by reintroducing its iconic Sticks collection with upgraded formulas and a new lip product, Line + Fill, designed for efficiency and performance.

The musician, actor, and creative fronts the brand's Fall 2026 campaign, bringing her signature aesthetic to the label's universe.

Australian activewear label ECHT launches its new gorpcore-inspired line, Nova Trek, blending functional outdoor gear with sleek streetwear.

The girl group throws an underground Brazilian-inspired party in the colorful visual for their latest single, released alongside their latest EP.

The Barcelona-born label teams up with Peggy Gou's lifestyle brand Peggy Goods on a capsule collection inspired by electronic music and Mediterranean summer culture.

The brand's latest storytelling series, Question Marc, kicks off with The Swap, a wild and chaotic episodic drama starring Jemima Kirke and Rowan Blanchard.

The Italian fashion brand's latest editorial campaign combines elements of vintage glamour with a distinctly surreal twist, inspired by the works of Guy Bourdin and Jean-Daniel Lorieux.

Kylie Jenner's KHY brand is expanding into footwear with a collaboration with Italian brand Gia Borghini. The collection features three minimalist silhouettes designed for effortless wearability.

Citizen marks a major milestone with the release of the Modern Axiom, a refined dress watch that embodies the brand's commitment to purposeful elegance and sustainability.

Pat McGrath Labs has unveiled a new makeup collection inspired by the brand's iconic runway and editorial work.

Japanese footwear brand Onitsuka Tiger has launched its new DENIVITA campaign, featuring global K-pop icon MOMO from TWICE as the brand ambassador.