
Isamaya Ffrench Confirms Departure From Isamaya Beauty
Founder Isamaya Ffrench has publicly stated she is no longer associated with the brand she launched in 2022, as widespread customer service failures fuel speculation about its future.
Every Makeup story tagged Shades.

Founder Isamaya Ffrench has publicly stated she is no longer associated with the brand she launched in 2022, as widespread customer service failures fuel speculation about its future.

Medicube is launching new skincare and body care products featuring integrated applicators, like a gua sha tool and a jelly brush, to enhance absorption.

South African designer Drew Henry presented his debut SS27 collection for Courrèges at Paris Fashion Week, one of only two major creative director debuts.

Ukrainian designer Natasha Zinko staged her SS27 London Fashion Week show inside a panopticon.

Major beauty and skincare brands are using limited-time pop-up events to generate massive buzz. These activations, from simple product testing to elaborate themed experiences, capitalize on FOMO and social media to build brand awareness.

Ulta Beauty has launched seven supplements from telehealth company Midi Health online, with five products arriving in over 300 stores this September.

ALPOL Cosmétique has launched three new hybrid sun care products combining SPF 50+ protection with skincare and makeup benefits.

London fashion label Chopova Lowena opens its first independent store in Bethnal Green, launching a special Clubhouse capsule collection for the opening.

Ulta Beauty raised its 2026 guidance following second-quarter sales of US$3 billion. The week also saw Target launch a new beauty concept, Old Navy expand into beauty, and major leadership changes at LVMH and Coty.

Investment firm Regent has acquired Avon North America, bringing the brand's North American and International divisions under one owner for the first time.

Musician Grimes discusses her collaboration with virtual performer Hatsune Miku on the single 'Miku-Maxxing,' revealing her thoughts on mortality.

Birkenstock's beauty line, launched in 2024, has expanded rapidly, achieving double- and triple-digit growth in key markets. The brand's Cosmos-certified products, initially focused on foot care, now include body and nail care lines, with plans for further international expansion.

Uyi Omorogbe and Gabriel Ruja launch Ophsides, a street-wear label that blends soccer culture with American style. The pair, who met at a soccer academy, use a new game and bold designs to invite anyone to play and wear the sport. The brand’s name, a playful twist on “offsides,” signals their outsider status and mission to democratise football in the city.

Chinese beauty brand PROYA partners with Ulta Beauty to launch in the US, marking a significant step in its international expansion strategy.

nounou, a British luxury swimwear brand, is pushing the limits of swimwear by creating pieces that can be worn beyond the beach.

The Danish brand has released a seven-piece capsule collection in collaboration with its ambassador and co-designer, Madeline Argy.

Barcelona-born eyewear label MELLER has partnered with London's All Points East festival as the event's official shades for 2026. The limited-edition collaboration features two distinct styles, each designed to handle all-day raving.

Fashion icon Quenlin Blackwell has joined Nike in a year-long partnership that blends sport, style, and culture. She will participate in the Nike After Dark Tour: LA 13.1 race on October 24, documenting her 12-week running journey while bringing her signature humor and authenticity to the brand.

Milk Makeup celebrates its 10-year anniversary by reintroducing its iconic Sticks collection with upgraded formulas and a new lip product, Line + Fill, designed for efficiency and performance.

The musician, actor, and creative fronts the brand's Fall 2026 campaign, bringing her signature aesthetic to the label's universe.

Australian activewear label ECHT launches its new gorpcore-inspired line, Nova Trek, blending functional outdoor gear with sleek streetwear.

The Barcelona-born label teams up with Peggy Gou's lifestyle brand Peggy Goods on a capsule collection inspired by electronic music and Mediterranean summer culture.

The brand's latest storytelling series, Question Marc, kicks off with The Swap, a wild and chaotic episodic drama starring Jemima Kirke and Rowan Blanchard.

The Italian fashion brand's latest editorial campaign combines elements of vintage glamour with a distinctly surreal twist, inspired by the works of Guy Bourdin and Jean-Daniel Lorieux.

Kylie Jenner's KHY brand is expanding into footwear with a collaboration with Italian brand Gia Borghini. The collection features three minimalist silhouettes designed for effortless wearability.

Citizen marks a major milestone with the release of the Modern Axiom, a refined dress watch that embodies the brand's commitment to purposeful elegance and sustainability.

Pat McGrath Labs has unveiled a new makeup collection inspired by the brand's iconic runway and editorial work.

Fragrance brands are taking a new approach to their campaigns, partnering with celebrities who embody the essence of their scents.

Japanese footwear brand Onitsuka Tiger has launched its new DENIVITA campaign, featuring global K-pop icon MOMO from TWICE as the brand ambassador.