Cosmoprof Asia 2026 Launches 'Wanted' Campaign
The 29th edition of Cosmoprof Asia will be held in Hong Kong in November 2026, launching a 'Wanted' campaign to attract industry innovators.
Cosmoprof Asia 2026 will return to Hong Kong for its 29th edition next November. According to the event organizers, the trade fair is expected to draw over 78,000 visitors and more than 2,900 exhibitors from over 40 countries and regions.
The event will once again be split across two venues with distinct focuses. Cosmopack Asia, dedicated to the beauty supply chain, will run at AsiaWorld-Expo. The main Cosmoprof Asia exhibition for finished branded products will be held at the Hong Kong Convention and Exhibition Centre.
Event Dates and Locations
The two segments of the trade fair will run on slightly overlapping schedules at their separate locations.
| Event Segment | Focus | Venue | Dates |
|---|---|---|---|
| Cosmopack Asia | Supply chain, packaging, ingredients, machinery | AsiaWorld-Expo | 10-12 November 2026 |
| Cosmoprof Asia | Finished branded products, cosmetics, perfume, hair | Hong Kong Convention and Exhibition Centre | 11-13 November 2026 |
The 'Wanted' Campaign for Innovators
Ahead of the 2026 edition, organizers have launched a global "Wanted" campaign. This omnichannel initiative aims to celebrate the creative disruptors and visionaries shaping the beauty industry across Asia-Pacific. The campaign is designed to position the event as the essential gathering for professionals redefining beauty's future.
Inspired by the style of a wanted notice, the campaign highlights the people and ideas driving change. It is built around three creative pillars that reflect key industry movements.
The "Rule-Breakers" pillar champions those who challenge conventions and redefine category norms. "Innovators" spotlights scientists, researchers, and technology pioneers advancing formulation, ingredients, packaging, and sustainable production. A third pillar, "Fragrance Addicts," captures the growing excitement around scent, celebrating the professionals fueling creativity in fragrance.
Campaign Reach and Activation
The campaign will roll out through a comprehensive digital, social, media, and out-of-home strategy. It targets key professional audiences in Mainland China, ASEAN nations, the Middle East, and Central Asia.
As part of this activation, the "Wanted" creative will be displayed on a major LED billboard in Seoul's Gangnam District. The billboard, located near COEX on the Samsung-dong Shilla Stay building, will run the campaign from September 14 to October 13, 2026. This placement aims to bring the message to a key Asian business hub.
Visitor pre-registration for the 2026 edition is now open online. Beauty professionals and media can register for complimentary admission through the event's official website. Further program announcements and show highlights are expected in the lead-up to the November dates.
