Oriflame Appoints New CEO
Oriflame, a Swedish beauty company, has announced the appointment of Kenneth Benaim Campbell as its new Chief Executive Officer.
Beauty company Oriflame has announced a change in leadership with the appointment of Kenneth Benaim Campbell as its new Chief Executive Officer.
Mr. Benaim Campbell brings a wealth of international leadership experience to the role, with over 30 years of experience in senior roles across Europe, Asia, and Latin America. He has spent 27 years working at L’Oréal, where he led businesses in both mature and high-growth markets.
Prior to his appointment at Oriflame, Mr. Benaim Campbell served as President for Europe and North America at Lipton Teas & Infusions. During his tenure, he oversaw a major transformation and growth phase for the global beverage business.
He succeeds Anna Malmhake, who has decided to step down following her three-year tenure as CEO and President. Under her leadership, Oriflame completed its recapitalisation and launched its transformation strategy.
Oriflame operates in over 60 markets, offering a wide portfolio of beauty and wellbeing products. The company's business model is built on a social selling approach.
## New Leadership at Oriflame
Oriflame's new CEO, Kenneth Benaim Campbell, has a strong track record of leadership in the beauty industry. His experience in leading businesses in both mature and high-growth markets will be valuable in driving the company's growth and transformation.
## Oriflame's Business Model
Oriflame's social selling model has been a key factor in its success. The company operates in over 60 markets, offering a wide range of beauty and wellbeing products. This approach has allowed Oriflame to build a strong presence in the global beauty market.
## Kenneth Benaim Campbell's Background
Kenneth Benaim Campbell has a long and distinguished career in leadership roles. He has spent over 30 years working in senior roles across Europe, Asia, and Latin America. His experience at L’Oréal and Lipton Teas & Infusions has provided him with a strong understanding of the beauty and beverage industries.
## Table of Experience
| Position | Company | Duration | | --- | --- | --- | | President for Europe and North America | Lipton Teas & Infusions | Not specified | | Senior roles across Europe, Asia, and Latin America | L’Oréal | 27 years |
Note: The table only includes the information provided in the source about Kenneth Benaim Campbell's experience.
