GUESS Launches Allegra Bag Campaign with Maura Higgins
GUESS introduces the Allegra bag collection with a campaign featuring Maura Higgins, highlighting the bag's structured design and versatile styles.
GUESS has unveiled its latest handbag collection, the Allegra, with a striking campaign fronted by British TV personality Maura Higgins. The "ALLEGRA SHOWS OFF" campaign captures the bag's bold aesthetic, blending vintage roadster glamour with modern styling. Shot in a minimalist studio with dramatic lighting, the visuals emphasize the Allegra's sculptural design and high-gloss finish, positioning it as a statement piece beyond mere functionality.
Design and Versatility
The Allegra collection balances form, texture, and practicality. Key features include:
| Style | Key Features |
|---|---|
| Tote | Winged silhouette, faux suede, knotted laces |
| Satchel | Precise pleating, polished hardware |
| Shoulder Bag | Retro bronze G logo, structured edge |
Each style is crafted for everyday use, combining soft materials with durable hardware for a tactile yet refined look.
Campaign Star: Maura Higgins
Higgins' confident presence aligns perfectly with the Allegra's unapologetic design. Known for her rising profile-including an upcoming role on Dancing with the Stars-she brings star power to the campaign, reinforcing the bag's appeal as a fashion-forward accessory.
The Allegra collection is now available on GUESS' official website.
