Virospack Drives Packaging Innovation for Phyto, Melvita

Packaging manufacturer Virospack has engineered custom dropper systems for four new serum launches from leading beauty brands Phyto, Melvita, Nuxe, and Avène. The designs focus on precise application, user ergonomics, and sustainable materials.

Each project addresses specific brand needs, from Phyto's clean scalp application to Avène's hygienic sun protection dispensing. The collaborations shows Virospack's role in developing components that support both product functionality and brand positioning in the competitive skincare and haircare market.

Phyto's Ergonomic Scalp Serum Dropper

For Phyto's new Phytophanere Ultra Serum, a concentrated treatment to stimulate hair growth, Virospack created a push-button dropper made entirely of white polypropylene (PP). The source states the design emphasizes ergonomics and a precise dispensing mechanism. This allows for clean, mess-free application directly onto the scalp roots. The monomaterial PP construction also supports sustainability goals, aligning with Phyto's premium brand image.

Melvita's Full-Pack Sustainable Solution

Virospack provided a complete packaging service for Melvita's Source de Roses Serum Glow Hydra-Repulpant. The natural cosmetics brand's 30ml serum comes in a package that includes a PP dropper, a slim glass bottle, and direct screen printing. The slender bottle aims for a light, refined shelf presence. The dropper is designed for smooth, controlled dispensing of lightweight, hydrating formulas. In line with sustainability commitments, the package uses 40% post-consumer recycled (PCR) glass and is reported as 100% recyclable.

Nuxe's Sophisticated Hybrid Serum Applicator

For NUXE's Hair Prodigieux Hydra-Plumping Serum, a hybrid treatment for hair and scalp, Virospack designed a dropper assembly with a bright gold metallic overcap. This adds a distinctive touch of sophistication matching the brand's iconic aesthetic. The glass pipette and precision mechanism are intended to guarantee accurate, clean dosing, which the source notes is essential for formulas requiring targeted application to the scalp or hair length. The visual contrast between the transparent glass, the formula, and the gold cap is meant to reinforce an image of efficacy and elegance.

Avène's Functional Sun Protection Dispenser

For Avène's Ultra Serum range, which combines SPF50+ sun protection with dermatological active ingredients, Virospack supplied a classic dropper. It features a white PP cap, a nitrile bulb, and a plastic pipette. The nitrile bulb is designed to provide smooth aspiration and dispensing for comfortable, clean, and hygienic daily application. As daily facial routines increasingly integrate lightweight sunscreens, the source emphasizes that a precise dispenser is essential to ensure correct application without compromising texture.

These four projects demonstrate Virospack's focus on customized solutions, from high-end components to full-pack developments. The company's approach integrates innovation, European manufacturing quality, and sustainability to add value for cosmetic brands.