Milk Makeup Revamps Decade-Old Sticks Lineup with New Formulas and Innovations

Milk Makeup is marking its 10-year anniversary with a major relaunch of its cult-favorite Sticks collection, alongside the introduction of a new lip innovation called Line + Fill. The brand, known for its on-the-go philosophy, is emphasizing that this update is more than just a packaging refresh-it’s a complete reimagining of its most beloved products to better meet the needs of modern makeup enthusiasts.

## The Evolution of Milk Makeup’s Sticks Lineup

The Sticks collection, which helped define Milk Makeup’s identity from the start, has been expanded and upgraded. The new formulas are designed to be creamy, pigmented, and long-lasting, with added skincare benefits like hyaluronic acid, jojoba seed oil, pomegranate flower extract, and ceramides. The relaunched lineup includes:

| Product Type | Shades Available | Key Features | |---|---|---| | Bronzing Stick | - | Hydrating, buildable formula | | Cool-Toned Contour Stick | - | Blends seamlessly, matte finish | | Multitasking Lip-and-Cheek Stick | - | Versatile, creamy texture | | Blurred-Finish Stick | 8 new shades | Soft-focus matte finish | | Glow-Focused Highlighter Stick | - | Illuminating, hydrating |

The Sticks have also been redesigned for better usability, with a dome-shaped bullet for smoother application, color-matched caps, and a click closure for secure storage. Each Stick now contains 33% more product, increasing from 6 grams to 8 grams.

## Introducing Line + Fill: A Multitasking Lip Innovation

Alongside the Sticks relaunch, Milk Makeup is introducing Line + Fill, a new lip product that combines the precision of a liner with the payoff of a lipstick. Available in ten versatile shades, Line + Fill is formulated to be creamy and matte, with ceramides, aloe vera, raspberry seed oil, and avocado oil to keep lips hydrated. The product is designed to define, fill, or both, offering a quick and efficient solution for busy schedules.

## The Brand’s Philosophy and Future Plans

Milk Makeup’s co-founder, Zanna Roberts Rassi, emphasizes that the brand’s core philosophy remains unchanged-it’s about creating products that work as fast as the people who use them. The relaunch is a testament to Milk’s commitment to efficiency and performance, catering to those who need makeup that keeps up with their fast-paced lives.

Looking ahead, Milk Makeup is focusing on reconnecting with its creative community and building the brand’s cultural identity. A new brand film is in the works, set to bring the brand’s vision to life and showcase its future direction.