Australian Fashion Brands Take Centre Stage in Global Beauty Scene

Australian fashion brands are experiencing a moment in the global beauty scene, with a new era of buzzy fashion labels emerging from the country. These brands are characterized by their focus on seasonless basics, bright colors, and it-girl energy, making them a staple in many fashion enthusiasts' wardrobes.

The Australian fashion scene is home to a diverse range of labels, each with its unique take on fashion. From the creators of everyone's favorite bomber jacket, Scarlet & Sam, to the brand turning traditional saris into contemporary fashion statements, Tissa, here's a list of the Australian fashion brands taking over our feeds right now.

## Australian Fashion Brands to Watch

### Permanent Vacation Permanent Vacation is a Melbourne-based label that crafts touchable, easygoing pieces that are perfect for everyday wear. The brand skips traditional fashion calendars in favor of ongoing "Projects" filled with ultra-wearable pieces. By producing strictly to meet demand with local Melbourne makers, Permanent Vacation stays committed to slow fashion.

### Scarlet & Sam Scarlet & Sam is a Melbourne-based label founded in 2021 by Scarlet Robertson. The brand has become an integral part of Australia's it-girl fashion scene, known for its viral Capsule Bomber silhouette alongside classic styles like the Juicy Wedge and Scrunched Tee. Scarlet & Sam fuses timeless basics with contemporary details and a unique twist.

### Other Normal Other Normal is a Melbourne-based label founded in 2023. Its signature pieces include the viral Low-Rise Pant (and now capri) along with its brightly colored selection of v-neck tanks. The brand takes inspiration from cult '90s silhouettes like yoga pants, three-quarter sleeves, and capris, making it a go-to for all things nostalgic.

### Blanch Blanch is a Western Australian label that creates pieces in small batches by a small team in Indonesia. The brand favors a low-waste approach, offering a range of minimal styles in bright colors. Fan favorites include the Stella Tee and Lucy Tank, in shades like "glacier" and "chilli."

### Mode Mischief Mode Mischief Studios is a Melbourne-based label founded in 2021 by Mia Zotos. It has become one of Australia's biggest fashion brands, opening pop-ups in Melbourne, Sydney, New York, and Los Angeles. Bestsellers include the Amber Dress, the Mimi Cropped Top, and the Costes Midi Skirt.

### Roc Boots Roc Boots is one of Australia's oldest and best labels, founded back in 1990. Based in Sydney, the brand takes inspiration from its love of music and street style, pairing premium full-grain leather with contemporary silhouettes. Most recently, Roc's Kimchi flip flops and Kinetic slides have become its most popular styles, with classics like the Racer and Ridge not far behind.

### Rashi World Rashi World is a new swimwear label that launched earlier this year, focusing on prioritizing skin health and conscious design. Its debut collection launched back in April and is crafted from Econyl, a sun-safe, sustainable nylon made from recycled fishing nets and ocean waste. Each piece offers UPF coverage, making it a unique offering compared to its counterparts.

### Tissa Tissa was founded in 2026 by Minuri and Naomi, two Sri Lankan women growing up in Australia. The brand focuses on creating modern iterations of the traditional saree, pairing it with vibrant prints and colorways. Tapping into cultural designs and silhouettes, Tissa designs for the modern woman who wants to celebrate her heritage.

Australian fashion brands are making waves in the global beauty scene, offering unique takes on fashion that are perfect for everyday wear. Whether you're looking for seasonless basics, bright colors, or it-girl energy, there's an Australian label for you.