WILLOW Stars in Free People's Fall Campaign
The musician, actor, and creative fronts the brand's Fall 2026 campaign, bringing her signature aesthetic to the label's universe.
Free People has kicked off the new season with a campaign featuring WILLOW, a musician, actor, and creative. The images, captured by Zoey Grossman, showcase WILLOW in intimate portraits and video moments, blending her music, fashion, and individuality with the brand's universe.
The partnership extends beyond fashion, with Free People supporting WILLOW's latest music. The brand collaborated on the performance video for "The Thread" and hosted a listening party at New York's Public Records to celebrate the album's release.
The resulting collection leans into the label's signature bohemian sensibility, with romantic lace and delicate textures contrasted against structured plaids and fresh takes on bottoms. Unexpected proportions and versatile styling add a little edge, creating pieces designed to be mixed, layered, and made one's own.
WILLOW shared her connection to the brand, stating, "I've loved Free People for a very long time. The idea of Free People is woven into the idea of the free human spirit, and that's something I've always connected with, so it felt really natural to bring that energy into this campaign."
The WILLOW x Free People campaign is now live, and the collection is available on the brand's website.
## The Collection Details
| Item | Description | | --- | --- | | Lace | Romantic lace and delicate textures | | Plaids | Structured plaids | | Bottoms | Fresh takes on bottoms |
## WILLOW's Involvement
WILLOW was involved in styling and selecting the looks for the campaign, drawing directly from her personal aesthetic. This partnership extends beyond fashion, with Free People supporting WILLOW's latest music.
The resulting collection is designed to be mixed, layered, and made one's own, with unexpected proportions and versatile styling adding a little edge.
